Wednesday, 12 February 2014

It's Time to Redesign Your Website

Stephen Hawking once said, "Intelligence is the ability to adapt to change." I think this quote describes the need of website redesigning. Today, redesigning a website has become very crucial to keep your website healthy. One can get high conversion rates through an up-to-date website.
Here are a few reasons to redesign your old website.
The site is outdated
It is very important to keep your website up-to-date. Many websites lose their high traffic because they have not been updated in years. Google also advises people to redesign their websites. In his recent video, Matt has laid emphasis on improving the user experience. He has advised business owners to change the website's layout, template and content. If you are in the fashion industry, you cannot use an image of 90s to attract the young generation. The fashion trends change with lightning speed. Therefore, a fashion website needs to redesign its images.
The site is not responsive
A responsive website design fits well on desktop, tablet as well as smartphone browsers. If your website is not responsive, your business is in real danger. More than 65% people in the USA use a smartphone. In order to reach many people, use responsive web design in your website. In responsive web design, a web developer uses the same code to display single site on all devices. Responsive site is a better option than creating a separate mobile site. A special mobile site uses a separate domain and looks completely different from its original site.
The site has low search engine rankings
Recently, Google released its page layout algorithm, which goes after the sites with too many ads at the top of the page. If you notice any change in the ranking of your website, redesign your website with proper ad optimization strategy. In 2012, Google rolled out a humming-bird update, which penalized site with duplicate content. If your site has lots of flash images or thin content, it is time to update your site. Adopt a robust strategy to make it SEO-friendly. Create a blog on your website to enhance its performance.
The site is slow
Users usually prefer to stay on a fast-loading site. They tend to navigate away from the site, which takes time to load. Approach a web developer to speed up your website. A fast-loading website is beneficial for SEO. It also offers a great user experience.
The site lacks content management system
Your site will scale new heights in Google if you update the content. A person, who does not have knowledge of coding, cannot make changes in the website. However, content management system (CMS) makes it easy to control your own site. You can add any information very easily in the CMS administrative panel. It uses a WYSIWYG (What You See Is What You Get) system to manage your content. Therefore, you should re-develop your website with a CMS.

By Gary S. Johnson

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